I have extensive experience helping sales professionals, executives, and HR professionals create LinkedIn profiles that demonstrate thought-leadership in their niches. An optimized profile raises the brand image of the organization and builds consistency across all members of the company. Perhaps the largest benefit is for lead generation as prospective clients will find sales professionals when searching for a solution and see them as experts that demonstrate superior knowledge and expertise giving them a clear competitive advantage by positioning them as the trusted advisor that can best help them solve their needs.
A typical engagement can take place online or onsite. Most companies spread out geographically prefer individual online sessions which include 2 sessions of 60 minutes for each rep. The first hour is a complete profile makeover session using my proprietary scoring methodology, while the second session is focused on how to use their new profile to increase the number of leads and trains the rep on best practices for using LinkedIn as a major part of their sales process.
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