Forbes Top 30 Influencer on Social Media & Digital Sales
I can help you with
I have worked on many of the earliest sales digital transformation programs changing them from archaic to innovators – I know which technologies help or hurt sales productivity and revenue – it’s my passion. I’ve also created a formula to help executives build their LinkedIn profiles to maximize thought leadership. I love to share my knowledge as a professor, keynote speaker, and TED Talks speaker.
Higher education is also a passion of mine and I have been teaching + creating university-level courses as a Professor for the past decade. I also teach social media to Canadian marketing and advertising experts on behalf of IAB (Internet Advertising Bureau of Canada). I’ve developed and instructed accredited courses in digital and social media for global institutions including working with Pearson Education to modernize course material.
I’ve worked directly with Fortune 500 brands like Aflac, MasterCard, IBM & more to introduce digital and social media sales workshops that increase revenue and funnel size. Public speaking is something I enjoy and continue to do regularly as a keynote speaker and television correspondent for social media. Contributing blogger for Social Media Today, Social Media Examiner, Salesforce, Marketo, HootSuite and regular guest on SAP’s Social Selling podcast. In addition, I have published peer-reviewed case studies and articles cited by numerous books and academic publications, co-authored 4 books available on Amazon.
Forbes/KiteDesk – Top 30 Social Selling Influencers in the World
Sales Lead Management Association – 50 Most Influential
AA-ISP – Top 25 Most Influential Inside Sales Professionals
InsideView and Social Selling University – Top 15 Selling Professionals
Social selling helps align yourself with modern B2B buyers. By understanding social media you'll be able to add them into your B2B sales process to increase revenue with higher win-rates, get more leads, and accelerate your sales cycle.
Influencer marketing leverages access of a current influencer who has established a large following and brand reputation that is strong in a specific niche to help the brand of yours, endorse the product of yours, or maybe co create content, with the intention to boost brand awareness as well as drive sales.
Regulatory organizations like Finance and Health face stringent and very costs deterrents when communicating with customers through social media channels. That said, this can be mitigated by understanding the compliance framework and working with partners that have built social media platforms from the ground up with compliance in mind.
The way businesses are being run is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.
In the words of Malcolm Gladwell, marketers in 2020 have finally reached the tipping point where scalable hyper-personalization of marketing activities. This is largely due to the advancements in marketing technology machine learning and artificial intelligence all integrated with one another.
Is YouTube cheating its content creators and selling out to mainstream "authoritative" voices? They appear to be throwing the people that built the platform under the bus with this new algorithm,
Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behavior. These tweaks will be like putting high-octane fuel in your...
So what exactly is “sellarketing”? It’s the convergence of sales and marketing skills needed to be a successful modern social salesperson. It is the skill of a salesperson to market themselves and their product through content marketing, and the need for a marriage...
A large part of mastering social selling and connecting with both sales prospects and job applicants/recruiters depends on your advanced use of LinkedIn. In order to do this you must master how LinkedIn works on the backend and how you can take full advantage of...
CEO/Founder | BuyLike.me
Julio is one of a very small handful of social selling experts that I’ve come to depend on for insight, wisdom – and new tricks. Just read anything Julio has written about how to leverage social media to build customer relationships, and you’ll immediately recognize someone who clearly practices what he preaches. He’s a really nice guy, to boot.
Senior Producer of Social Media, Content Marketing & Tech Conferences | Global Strategic Management Institute
I have had the pleasure of including Julio as a speaker at GSMI’s Social Media Strategies Summit. Julio is great to work with – he is responsive, organized, extremely flexible, and a true thought leader in his industry. He always puts together excellent presentations and consistently receives great reviews on his talks from summit attendees. Looking forward to having Julio speak at many more summits.
Regional Sales Director | Enterprise, New York | hootsuite
After completing Julio’s “Ctrain” demonstration program I felt immediately rewarded. From the onset of our 3-week training journey, Julio expressed his passion and need for us to step up our game and deliver truly Customer-Centric demonstrations of our product. I learned so much about my presentation style’s strengths and opportunities and why we need to be executing what really matters. I consider this a huge win so early in my sales career and look forward to taking what I have learned forward and blowing away my/our competition. If I had to sum Julio up in one word, it’s Passionate!
Shawn (Alexander) Goldsmith, CFE
Franchise Guest Lecturer | Cornell University
Julio is one of the most prominent thought leaders in Social Selling. He has extensive experience working hands-on with Fortune 100 companies around the world. What impresses me most about Julio is that his efforts yield hard quota attainment results. He is always eager to set the bar higher. I look forward to continuing working with Julio, he is a pleasure to work with.